Today’s small business owners have so much to do when engaging their customers. Staying hyper-focused on bringing in new customers is important. It is also important when courting a financing source, whether traditional or nontraditional. When you are in need of financing, especially if you are a start-up or small business owner, your financing source will become a vital part of your business. What a lender requires is just as important as the needs of your customers. You want customers to buy your products or services, or both. You also need the lender to finance the survival or future growth of your business.